Recommended Reading
for Business Owners
Advertising
Does Your Local Business Need a
Website? - Article - Roy
Williams
The Wizard of Ads - Book - Roy
Williams
Secret Formulas of the Wizard of Ads - Book -
Roy Williams
Local Search
Local Search Study and Statistics - October 2008
According to the study, the first sources used are Search
Engines (31%), Print Yellow Pages or White Pages (30%),
Internet Yellow Pages Sites (19%) and Local Search Sites (11%).
This represents a change from last year's study, which ranked
Print Yellow Pages first (33%), followed by Search Engines
(30%).
Marketing
The New Rules of PR David Meerman Scott
(Excellent!)
How to create a press release strategy for reaching buyers
directly.
How to Reach Baby Boomers with Social Media
An interesting study on how Baby Boomers use social media.
Retail
Why We Buy - The Science of Shopping - Book -
Paco Underhill
Traditional Retailers Need to Improve Search Presence
"The Retail Search Presence Study" found that online retailers
have a very strong presence, representing over 30 percent of
the listings shown, while bricks and mortar retailers
consistently have had the weakest presence of any group showing
up only 12 percent of the time.
Web Analytics
Web Analytics - an Hour a Day - Book -
Avinash Kaushik
Web Design
Don't Make Me Think: A Common Sense
Approach to Web Usability - Book - Steve Krug
Landing Page Optimization - Book -
Tim Ash
Web Maintenance
Annual Website Maintenance
Checklist - Article - Deborah
Christie
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