Recommended Reading for Business Owners

Advertising

Does Your Local Business Need a Website?  - Article - Roy Williams
http://entrepreneur.com/advertising/adcolumnistroyhwilliams/article80012.html

The Wizard of Ads - Book - Roy Williams

Secret Formulas of the Wizard of Ads - Book - Roy Williams

Local Search

Local Search Study and Statistics - October 2008
According to the study, the first sources used are Search Engines (31%), Print Yellow Pages or White Pages (30%), Internet Yellow Pages Sites (19%) and Local Search Sites (11%). This represents a change from last year's study, which ranked Print Yellow Pages first (33%), followed by Search Engines (30%).

Marketing

The New Rules of PR David Meerman Scott
How to create a press release strategy for reaching buyers directly.
http://www.davidmeermanscott.com/documents/New_Rules_of_PR.pdf

Retail

Why We Buy - The Science of Shopping - Book - Paco Underhill

Web Analytics

Web Analytics - an Hour a Day - Book - Avinash Kaushik

Web Design

Landing Page Optimization - Book - Tim Ash

Web Maintenance

Annual Website Maintenance Checklist - Article - Deborah Christie
http://www.popinteractive.com/webinsights/20031231.asp

Don't Make Me Think: A Common Sense Approach to Web Usability - Book - Steve Krug